A9. Guiding Design Decisions

Design value to client represents:

• cost
• quality
• customer satisfaction
• strategic resource that supports company objectives

Client's concern/problem <> solution

1. luck of understanding about how and where their budget is being spet <> keep the client informed - it builds trust
2. not understanding the structure of the project <> mentor the client about design and explain the structure of the project or project team - it builds an undertanding of design, and recognition of how it may be able to help achieve company objectives
3. not understanding the value of design <> educate the client in the ways that design can help business compete and add value to their product or services - helps more businesses to become efficient buyers of design services
4. not knowing about current trends <> keep the client informed of current design thinking, relevant industry trends, and knowledge of the competition's design activities - demonstrated commercial value in great design

It's important to:

• be both assertive and empathetic, and to be able to say no if required
• be encouraging the merits of effective and design-positive clients who are willing to innovate

______________________________________________

For Major Project

Client TFL is not reachable yet so we don't use this technique yet.
Client Tutor is well informed about all these.