Thursday, 19 June 2008

A4. Auditing the Use of Design

Auditing how design is used by an organisation and how effectively design communicates and supports its overall goals.
By investigating how an organisation presents itself, a design audit reveals whether or not there is design consistency between the ways in which the organisation communicates its beliefs and values. It also compares how an organisation operates and behaves internally (in the design of its working environments) against its external perception and identity (corporate image, product offers).
Inconsistencies can be identified in the form of recommendations - buildings and interiors, products and services, packaging, graphics, advertising, websites...

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For Major Project

We are not going to do audit for any company for this project.
In the future (if developing further) there could be audit of navigational system TFL uses (and issues tube has in general) and recomended interactive tools/projects.

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