What is a project?

A project is any activity or group of activities that demand time and effort to produce. Projects have a defined start and projected end time with a definition of what will happen between these times and what the results of the effort will be. If the effort demands cost, the total cost of the work is projected. Note: some internal company projects may not be costed.

So in interactive media terms a project's parameters are defined between the commissioners of the project and the developers. Between them they establish what will be produced and when, and how much this will cost. Effectively this is the contract of work.

Sounds straightforward when it's put like that, doesn't it? But the volatile nature of the industry, the uncertainty of the commissioners concerning exactly what they want, the difficult task of defining how long elements of the interactive media will take - graphics, animations, videos, programming, user trials and re-work from feedback, and so on - increase the complexity of the task.