Thursday, 5 June 2008

Concept development - Idea generation - Storytelling

Storytelling: A Powerful Tool for Problem Definition (Storytelling)

  • Rework often comes from a poorly defined problem.
  • Collective stories refine the way a problem is seen and explained.
  • Unexamined assumptions can lead to poor decisions.

Storytelling defines a problem through:

  • Using a six-step problem-definition process.
  • Gathering the collective thinking of participants.
  • Testing currently held beliefs and assumptions about the problem.
  • Writing an invitational problem-definition statement.

No organization can afford to search for right answers to wrong problems; yet it is the most ordinary of occurrences. Organizational bias for action can be so great that people ferociously leap towards solutions before truly understanding the actual problem.
When initial reaction is successfully slowed, the quality of results improves dramatically.

That's why we've created a half to full day, seven-step experience aimed at defining the real problem. The core is storytelling. Stories build common understanding of a problem and is inclusive of all who gather. By the end of the session, participants can articulate a coherent, unified challenge.

The objectives for Storytelling are:

  • Explore shared history, existing myths and assumptions about the issue
  • Learn to embrace unique perspectives and suspending judgment
  • Practice inquiry, patient listening, talking in the "and" mode
  • Allow the problem definition to emerge
  • Learn a methodology that can easily be applied to define any problem.

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