Concept development - Idea generation - SCAMPER

Purpose

To discover ways to improve the current attributes

Duration

20 - 30 minutes

Instructions

1. Describe the key attributes or components of a situation you wish to change;
2. Apply the SCAMPER questions to your situation to generate ideas for achieving your goal.
   • S = Substitute? (other ingredients, materials, etc.)
   • C = Combine? (blend, etc.)
   • A = Adapt?
   • M = Modify, magnify or miniaturize?
   • P = Put to other uses?
   • E = Eliminate?
   • R = Reverse? (roles, etc.) or rearrange? (patterns, pace, etc.)

Facilitator Notes

For each of the letters in the mnemonic SCAMPER, you may want to start by listing the applicable components of your situation.

Source

Alex Osborn, a pioneer in facilitating creativity, developed this list of "idea-spurring questions." They were later arranged by Bob Eberle as the mnemonic SCAMPER.

Example

A bicycle has the following components: frame, pedals, drive sprocket, chain, brakes, tires, handlebars…

By applying SCAMPER, the following ideas for improving the bicycle were generated:

• Much lighter weight frames based on new materials;
• Pedal grips that strap to secure feet better;
• Stronger chains with special clamps for easier changing;
• Improved derailleur gears for rear sprocket;
• Racing handlebars for more ergo dynamic racing position;
• New rear wheel materials to replace spokes.