B2. Increasing awareness with Design

Inside of organisation
Growing design awareness means embeding design into the mindset of the organisation so that it can be seen as:

• a way of thinking, not just a business resource
• an investment, not an expense
• a set of problem-solving tools, not just a means of implementations

Design can contribute to idea generation in partnership with:

• business units
• functional groups
• suppliers
• individuals
• customers

It may mean:

• hosting internal training workshops and presentations in design awareness and design thinking for senior, middle, line and project managers
  
• using brainstroming workshops
  

Outside of organisation
For the design managerof the organisation:

• it's worth of investing time in improving the team's understanding and awareness of the organisation's objectives and strategic, business-unit and project levels

For the design consultancy:

• conversations with the client are a way to understand more about the challenges they face, as an organisation and as individuals, for example by providing case studies that benchmark the client against their competitors
  

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For Major Project

Case studies could be helpful when talking to TFL and for future development of the project, in this stage of the project we have no meetings with client to raise awareness (Rob is aware and TFL isn't client yet)