Who: could be multiuser but works better when single user
Why: to enjoy via brand - people will remember the brand
Where: shopping window in New York
Technology: motion capture - cameras above, high res screen
Positives: works when you walk forwards or backwards, visually appealing, very effective when single user - they knew they are interacting, technology
Negatives: not sure of the point of it - just to show up?, when multiuser nobody knows what they are actually doing
I relation to our project:
- technology - similar use we need
- for general public - same target audience
- visually interesting for people - good design
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